Downloads
Use the links below to download information about Designing Demand:
Adobe Acrobat required. Click here 
Design support for high-growth start-ups and established businesses description PDF
Design support for technology ventures description PDF
Design Council research briefing - The Impact of Design on Business
After talking to small businesses that have used design and design businesses who've worked with SMEs, the Design Council have created three free guides to give you practical advice on what design can do for your business.They're full of step-by-step advice, real-life examples and practical ideas from other small businesses.
Download a PDF of:
Finding and working with a designer - a step by step guide PDF
The power of branding - a practical guide PDF
Getting a great website - a step-by-step guide PDF
You may also be interested in reading the following guides from BusinessLink:
Use design in your business
All you need to know about design - from business benefits to managing a design project and measuring its success
Business design disciplines
How design can be used to improve your business strategies
Managing your design projects
Successful design management can help your business be more competitive
Branding: the basics
What branding is, how to create and manage a brand and how it can help improve your business
Designing a successful brand
How to create a successful brand using design and how it can help your business
Design for technology businesses
How businesses in the UK technology sector can use design to improve their commercial appeal
Sustainable design
An overview of sustainable design and sustainability and how it can help your business
User-centred design
What user-centred design is, the techniques involved and how they could benefit your business
Use design to improve your export potential
Getting the design of products, packaging and marketing materials right can help you sell to overseas markets